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The Agentic Readiness Checklist

This is the checklist behind our 100-point Agentic Readiness Audit — the same nine areas, the same checks. It's yours free, no email required. Score your store honestly; items that live only inside Shopify admin or Merchant Center are marked NPV (not publicly verifiable) — check those inside your own accounts, and never guess them.

Bands: 85–100 Ready · 65–84 Mostly ready · 40–64 At risk · under 40 Not ready.

1 · Product titles and descriptions 15 points

• Every product-page title names the product type, not just a model or brand name
• Collection-card titles match the product-page title (the product type isn't dropped in listings)
• Descriptions say what the product is, who it's for, and its main uses — in plain language
• Descriptions contain the concrete facts buyers ask about, not only marketing narrative

2 · Structured attributes and specifications 15 points

• Core specifications (material, dimensions, weight, capacity, compatibility, care — what matters in your niche) are published on the product page itself
• Specifications appear as a structured list or table, not buried in paragraphs
• The same class of product carries the same set of specifications, consistently, across the catalog

3 · Product identifiers — GTIN / brand / MPN 12 points · usually NPV

• Brand is stated consistently on every product (including sub-brands)
• GTIN/UPC/EAN is populated in Shopify admin for every product that has one (check in admin)
• Products with no GTIN use the identifier-exists = "no" / exemption handling — never an invented number (check in Merchant Center)
• Merchant Center shows no identifier-related limited/disapproved items (check in Merchant Center)

4 · Variant naming and option clarity 10 points

• Option names describe what varies (Colour, Size, Pack, Shape) in first-time-buyer words
• Option values are unambiguous (real colour names; sizes with units where relevant)
• The base product is identifiable from the title and main image without selecting a variant

5 · Image alt text 10 points

• Product images carry alt text (collection and product pages)
• Alt text describes the actual image — product, variant shown, angle/detail — not a file name or keyword string
• Different images of the same product don't all repeat one identical alt text

6 · Categorisation and taxonomy 8 points

• Every product sits in a sensible collection/category path
• Product type is identifiable for every product
• No product is miscategorised (accessory filed as a main product, unrelated items in a category)

7 · Shipping, returns and warranty information 12 points

• A dedicated shipping policy states processing time, delivery timeframe, cost or free-shipping threshold, and where you ship
• A dedicated returns policy states the window, condition rules, who pays return shipping, and how/when refunds are issued
• Warranty terms are stated for products that carry one
• Policy statements repeated on product pages agree with the policy pages (no conflicting windows or thresholds)

8 · FAQ and Knowledge Base coverage 8 points

• A findable FAQ or help hub exists (navigation, footer, or search)
• Core buying questions are answered: sizing/fit or compatibility, shipping, returns, warranty
• Product-specific questions (use, care, what's included) are answered on or near the product
• Shopify's Knowledge Base app is populated with the same answers (check in Shopify admin — NPV)

9 · Feed readiness signals 10 points

• Prices and availability on public pages are internally consistent (collection vs product page)
• Product images are clear and show the actual product
• No placeholder text, broken data, or contradictory price/availability anywhere sampled
• Merchant Center / Microsoft merchant diagnostics show no unresolved disapprovals (NPV — check in those accounts)